This holiday season we’re celebrating the splendor of St. Johns County by holding an Instagram photo contest. Enter for a chance to win $150 in one of three select categories and/or $300 as the Grand Prize.

To Enter:

  • Post a photo taken in St. Augustine or St. Johns County
  • Use Hashtag: #HistoricCoastPhoto

That’s it! Enter as many times as you like with different photos. While you can only win one of the Category Prizes, you have the opportunity to win both the Grand Prize and one Category Prize–just not with the same photo (a good reason to enter multiple times!). You can also tag us at @HistoricCoastCulture and encourage your friends to like your post and follow our account (so they know when finalist voting starts). But, those are not requirements for entry.


Entries must be posted between 12 PM EST on Friday, November 17, 2023, and 11:59 PM EST on Wednesday, January 3, 2024. Posts created outside of those dates will not be eligible to win the prizes.

Here’s How Winners Will Be Chosen:

  • The St. Johns Cultural Council, the agency behind Historic Coast Culture, will choose at least two finalists in the following categories (no need for you to state a category; we’ll determine that):
    • Holiday Fun – Snap a pic of Nights of Lights, celebrations, holiday activities, or other moments of holiday cheer.
    • Sips & Bites – Share the spaces, foods, and drinks that bring you joy.
    • Historic Sites – Colonial forts! Gilded Age Hotels! Civil rights sites! Post photos that show St. Augustine’s history (and don’t forget the many historic homes found throughout our neighborhoods as well).
  • We’ll put the finalists up for a vote each in January using Instagram Stories. The most votes will win the category!
  • At the end of the month, the St. Johns Cultural Council will choose and announce the Grand Prize Winner.

In Regards To Your Photos…

By submitting your photo and entering the contest, you are in no way giving us ownership of your content but allowing us to share the photo on Instagram, Facebook, and our website.

If you are a winner, as a condition of accepting the prize, you grant us permission to use your photo in our promotional efforts, including social media accounts, websites, advertisements, brochures, publications, and other marketing materials.

For complete rules, see here.