Tourist Development Council Grants

This Tourist Development Council funding program is administered by the St. Johns Cultural Council pursuant to an agreement with the St. Johns County Board of County Commissioners. The intent of the ACH Grant Program is to increase the positive economic impacts of local tourism by encouraging exemplary arts, culture and heritage programming and supporting enhanced advertising and promotion of these quality tourism opportunities.

The grant cycle for FY2023 is closed. FY2024 will open in Spring 2023.

Manage your FY2023 Grant


Register for our weekly Local Arts Newsletter HERE to receive updates about workshops, the application process, and related deadlines.

Approved SJCC Logos:

Horizontal Logos:

Vertical Logos:

Approved TDC Logos:

Preferred TDC Logo Horizontal: Adobe Illustrator

Preferred TDC Logo Horizontal: PDF

Preferred TDC Logo Stacked: Adobe Illustrator

Preferred TDC Logo Stacked: PDF

TDC Logo Vertical: PDF

TDC Logo Vertical Black & White: PDF

TDC Logo Vertical: Adobe Illustrator

TDC Logo Vertical Black & White: Adobe Illustrator 

TDC Logo Vertical: EPS

TDC Logo Vertical Black & White: EPS

Final Report Form


Marketing Requirements

Below are some examples of eligible out-of-county marketing expenses

VISIT FLORIDA: Eligible expenses include membership fee, cost of printing rack cards, and rental fee for welcome center display

  • Rack card with logo
  • Invoice from Visit Florida for partner fee & rack card display rental

Digital Ads: must target out of county tourists and click to webpage with logos and/or recognition statement

  • Send digital ad link as soon as it goes live to
  • Take screenshot of ad and the webpage it links to
  • Distribution data from publisher
  • Invoice and proof of payment

Print Ads: publication must be distributed outside of St. Johns County

  • Tear sheet or photo of ad in publication with easy‐to‐read logos
  • Invoice and proof of payment

Radio Ads / Sponsorships: must run outside of St. Johns County and include recognition language.

  • Provide script and recording of ad
  • Provide invoice including broadcast area from station
  • Invoice and proof of payment

Social Media Posts

  • Screenshot of the Ad Center set up page showing the targeted location in the audience details
  • Invoice and proof of payment
  • Screenshot of boosted ad that shows:
    • Link to webpage with logos/recognition statement
    • Tag @HistoricCoastCulture

Television/Video Ads:

  • Video file or link to video w/logos or recognition language in at least one frame
  • Broadcast area from provider / station
  • Invoice and proof of payment

Google Ad Campaigns:

  • Must clearly be an out of market campaign
  • Report showing target locations, URL to campaign page, screenshot of page showing logos or recognition statement and results of campaign
  • Invoice and proof of payment
  • Pay for Ad Clicks or $150/month of Google Ad management


2022 Grant Guidelines 

Please review the current grant guidelines, which have been accepted by the Tourist Development Council and approved by the Board of County Commissioners, here.